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Optimize & Enhance


Recruitment Marketing Optimization


Recruitment Process Enhancement

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Phone Number: 281-940-5057

What is HR Maximizer?

  • HR Maximizer is a subscription-based recruitment service specializing in Recruitment Marketing Optimization (RMO) and Recruitment Process Enhancement (RPE) in the healthcare industry.


  • HR Maximizer collaborates with your HR & TA team to facilitate candidate pipeline building and to maximize clinical recruitment results overall, by creating authentic and engaging video content and online campaigns that drive traffic to your hard-to-fill requisitions.


  • HR Maximizer is designed to be an enhancement and extension of your existing HR team!


Smiling Medical Team Standing Together outside a Hospital
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Recruit

Responsibly

with

HR Maximizer

How It Works - HR Maximizer Method

Video: Recruitment Strategy

Applicant Screening

Build awareness & reinforce your employer brand with Realistic Job Previews (RJP)

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Contact qualified candidates quickly and efficiently (RPE only)

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Reporting & Analytics

Video Production

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Planning, filming, professional editing and formatting; goal of 100 videos per year

Track meaningful ad and candidate data; asses results

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Job Postings

Recruitment Marketing

Attract active & passive candidates to your talent pool

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Create organizational interest by reaching a diverse audience; ad campaign management

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Mobile Optimization

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HR Maximizer ATS

Appeal to candidates where they are the most...social media on their phones

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Manage applications easily and effectively; custom career page(RPE only)

Recruitment Video Production

Examples of Recruitment Videos

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Phone Number: 281-940-5057

Recruitment Marketing Optimization

Why do we create and use videos in our recruitment marketing?

96%

of people have watched an 'explainer video' to learn more about a product or service

Video is the

#1

source of information for 66% of people, online

3hr 2min

average time American viewers spend watching video content, daily

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https://techjury.net

https://limelight.com/resources

https://techjury.net/blog/video-consumption-statistics/#gref

https://www.limelight.com/resources/market-research/state-of-online-video-2020/

https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics

Recruitment Video Production

What You Can Expect With RVP:

  • Video Shoot
    • One day, on-site video shoot
    • Assistance in coordination of scheduling
      • HRM will host 2 preplanning meetings
      • Provide “shot list” and preparation materials for employees
  • Realistic Job Preview Videos
    • 20 videos, each between 35 and 59 seconds
    • Post-production professional editing and formatting
      • Videos will be delivered digitally in widescreen or portrait
    • RVP+ Optional Upgrade: includes everything above as well as 1 extra video shoot day and 10 more videos for a $2995 upgrade

Authentic & Engaging Videos to Boost your Visibility

Price Includes:

  • pre-production planning and assistance
  • travel, filming, and editing
  • embedded captioning
  • on-site assistance, preparation, and guidance
  • on-camera interview guides and pre-approved questions


  • Not included:
    • social media posting
    • recruitment marketing campaigns
    • titles and descriptions

RVP One-Time Price: $12,000

Phone Number: 281-940-5057

Recruitment Video Production - Monthly

What You Can Expect With RVP:

  • Realistic Job Preview Videos
    • 3 videos each month
      • Additional videos are available at $250/video
    • Video shoot preplanning & coordinating
    • Post-production editing & formatting
    • 1 Video Shoot per year
  • Video Hosting
    • Videos hosted on secure platform
    • Links provided for easy download
  • Monthly Review & Reporting Meeting

Authentic & Engaging Videos to Boost your Visibility

Expected Results:

  • Increased awareness of your recruitment brand
  • 36 Recruitment Videos in 1 year

RVP

Monthly Price: $3,000

Phone Number: 281-940-5057

Recruitment Marketing Optimization

What You Can Expect With RMO:

Extend Your Recruitment Content & Reach to Where Candidates Are

Expected Results:

  • 15,000 video views each month
  • 500 site visitors to YOUR career page
  • Video library of authentic, high-quality, and engaging RJPs
  • Increased visibility for your organization
  • Realistic Job Preview Videos
    • 8 videos each month
    • Video shoot preplanning & coordinating
    • Post-production editing & formatting
    • Bi-Quarterly Video Shoots (2 per year)
  • Campaigns that Amplify Your Recruitment Brand
    • Video Ad Campaign set-up and management
    • Sponsored ad campaigns
  • Monthly Review & Reporting Meeting

RMO

Monthly Price: $6,500

Recruitment Process Enhancement

How does HR Maximizer help you 'Recruit Responsibly'?

80% +

of all online job searches are from a mobile device... we meet them where they are!

We contact all candidates within

72 hrs

from the time they apply!

67%

of candidates want to join a diverse team of different ethnicities and ages...we focus on DE&I

https://www.inc.com/tess-townsend/report-80-percent-

https://zety.com/blog/hr-statistics

Phone Number: 281-940-5057

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HR Maximizer Add-Ons

Boost Your Plan with HR Maximizer Add-Ons:

  • Contract Recruiter
    • Full-time HR Maximizer employee integrated into your TA Team
    • Conducts initial candidate screening, submits prescreened/qualified candidates to hiring managers, recruits within HRM ATS and your internal ATS, sources for hard-to-fill roles
    • 40hr work week, payroll and benefits handled by HRM, invoiced weekly


  • Specialized Ad Campaign
    • Additional 25,000 video views, audience building, ad targeting for hard-to-fill positions, monthly reporting



  • Virtual Hiring Events
    • VHE Proposal available upon request


  • Additional Featured Requisitions in HRM ATS


  • Additional Video Shoot
    • Depends on equipment and time
      • See Video pricing sheet
      • Additional cost for travel expenses


  • Additional Landing Page
      • Design, creation, and hosting
        • Ongoing maintenance & updates


Partner Testimonials

Chief People Officer at:

  • #2 Largest Public Safety Net System in Texas
  • Magnet Designated Hospital


Chief Human Resources Officer at:

  • Largest FQHC in Southeast US
  • #5 FQHC in the US


Phone Number: 281-940-5057

Past & Present HRM Partners

Recruitment Video Production

Examples of Recruitment Videos

Phone Number: 281-940-5057

Phone Number: 281-940-5057

Healthcare Workers Sitting Together in a Modern Hospital
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Discover True Partnership & Collaboration

Recruitment Marketing Optimization

Recruitment Process Enhancement

Healthcare Talent Acquisition & HR Consulting

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Optimize & Enhance