HR Maximizer | Recruitment Process Enhancement

1st Annual HR Maximizer Member

Attracting, Engaging and Retaining Healthcare Providers

  • Location: Houston

  • When : Thursday, August 16th and Friday, August 17th 2018

  • Theme : Positive Disruption & Brainstorming Around the Recruitment, Engagement and Retention Of Clinical Staff

  • Clinical Staff : RN/NP/PA/MD/DO

Goal - Insightful Discussion and Thought Leadership Addressing:

  • Current State of Recruiting Healthcare Providers (RN/NP/PA/MD/DO)
  • Methods Used by our Members/Attendees
  • What Methods Should We Use?
  • What Technology Supports This?
  • How do We Engage Our Clinical Staff?
  • How do We Address the 4th Aim, Wellness of the Provider?
  • How can we reduce turnover by Retaining Clinical Staff?
Who Should Attend?
  • Those who enjoy the smaller conferences where meaningful connections are made
  • Those interested in a clinical recruitment focus
  • Expected attendance 50 people up to a max of 75
  • HR/TA professionals and leaders, hiring managers up to C-Suite leaders
Types of organizations: 
  • Acute Care hospitals (primarily 0-250 beds with some larger)
  • Ambulatory/Outpatient Services including: Urgent Care, Retail Health and more.
We will register with SHRM and HRCI for CE credits for HR professionals

Program Participants:

Keynote: Marc S. Miller

President and Founder, Marc S Miller Associates

Robert Middleton, MBA, MSN, RN

VP Patient Care Services, CNO, Gerald Champion Regional Medical Center

Alamogordo, New Mexico

Alyssa Parrish, JD,

General Counsel, Partners Surgical

Houston, Texas 

Anastasia Gentles, MD

CoFounder & CMO of NightLight Pediatric Urgent Care

Houston, Texas 

Dave Perry

COO of XOR Artificial Intelligence

Austin, Texas 

Demetri Economou

Attorney at Kane Russel Coleman Logan

Houston, Texas 

James Prappas

Director at Kane Russel Coleman Logan

Houston, Texas 

Elsie Crowninshield, DNP, RNP, CCRN-NE-BC

Cardiovascular Service Director of Nursing at

Glendale, California 

Kim Rosengren

Marketing and Customer Experience Executive at

Phoenix, Arizona 

Tina Rodriguez

VP of Human Resources at Pine Creek Medical Center

Dallas, Texas 

Rollis Fontenot III

President at Ascend HR Corp

Houston, Texas 


Day one: Thursday 1PM to 5PM CDT

Registration and Reception 1PM to 1:30PM

1:30PM-2:10PM Current & Future State of Clinical Recruitment - Rollis Fontenot III

Rollis is founder and President of Ascend HR Corp, the company that introduced the most comprehensive and advanced healthcare subscription based recruitment service designed for clinicians and nurses.

Ascend has created over 200 recruiting videos and hundreds of ads that have been seen over 9 million times. The videos have been seen over 780k times resulting in over 75k clicks to our clinical career sites.

What have our recruitment results taught us about the current & future state of recruiting?

  • What have our clinical providers been telling us about what they want the recruitment experience to be like?
  • How do clinical providers search for jobs in today's environment?
  • What have clinical providers said about the application process?
  • What would they like to see in video job postings?
  • What do they expect in the interview and offer process?

2:10PM-2:40pm Engagement

  • How should we engage the candidates throughout the recruiting, interviewing and onboarding process?
  • How do engage providers and clinical staff after onboarding?

3:00PM-3:40PM Legal Considerations When Recruiting Locally and Nationwide - Demetri J Economou, Attorney, KRCL 

Demetri will present a hiring and retention toolkit for:

  • Conducting legally compliant background checks
  • Navigating state and local “ban the box” statutes
  • Considering expunged, sealed, or non-disclosed criminal records
  • Dealing with current employees with post-hire employment disqualifications, including post-hire criminal activity.

3:40PM-3:55PM Snack break

3:55PM-4:25PM Provider Wellness Improves Retention - Elsie Crowninshield, DNP, RNP, CCRN-NE-BC

  • How do we address the wellness of the provider? (The 4th of Quadruple Aim)
  • How can we reduce turnover of clinical staff due to voluntary separation?

4:25PM-4:55PM Your Culture is Your Brand : How to Leverage it to Recruit - Kim Rosengren

Kim Rosengren uses marketing as a platform to change healthcare. She launched one of the first social networking and gaming platforms for healthcare to engage patients in healthier behaviors. Most recently, Kim was head of healthcare marketing for the North American division of $13B IT leader Atos. She has a combined MBA and Masters in Technology Management from the University of Phoenix, a BA in cognitive psychology from the University of Colorado and is a graduate of the Harvard T.H. Chan School of Public Health Executive Program.

Your culture is your brand: your brand is your culture. When you have a strong brand culture, attracting and retaining the best employees is easy. Building it is a collaborative effort that lies with every leader in your organization. In this session, you'll learn:

  • A strong brand drives your culture
  • 5 steps to build a brand that attracts and retains the right team members
  • How to get started tomorrow

4:55PM-5:15PM Brainstorming - Interactive: What Recruiting Methods Are We Using? What's working? What isn't?

  1. Mobile (GeoTargeting & Search)
  2. Job boards (Winners / Losers)
  3. Associations (Is this still effective?)
  4. Video (Who should be in them, for how long, and how should they be used?
  5. Social Media (Which platforms, paid vs. organic)
  6. Conferences (Which have been the best, What Marketing Has been used?)

5:15PM-6:00PM Photo and Networking Opportunities - Sponsored by Kentesha Ward of Credential Pros Consulting

Kentesha Ward, President, Credential Pros Consulting - A Credentialing and Contracting Firm

Kentesha will have a photographer and backdrop ready to take headshots for those who would like to update their Linkedin profile and/or promote on social media.

6:00PM-8:00PM Member Appreciation Dinner + Attendees @ Nearby Restaurant

Day Two: Friday 9am to 3pm CDT

8:00AM-8:45AM Full Breakfast Served with Networking

8:45AM-9:45AM Keynote given by Marc Miller

Marc is President and Founder, Marc S. Miller Associates is a frequent lecturer, workshop leader and keynote speaker on HR technology topics at national meetings for: American Management Association (AMA), American Society for HR Management (formerly ASPA), American Payroll Association (APA), The International Association for Human Resource Information Management (IHRIM)

  • New Technologies in HR/Recruitment to improve/measure engagement and retention of clinical staff:
  • How can HR technology be used to make better strategic decisions?
  • Using HR Technology for predictive analysis for clinical staff planning

9:45AM-10:00AM Live Q & A with Marc

Addressing problem areas in advance to reduce voluntary separation

How can HR contribute to the conversation when it comes to improving:

  • Attraction
  • Engagement
  • Retention

9:55AM-10:25AM How involved should hiring managers become in order to receive better recruitment results? Interview of Robert Middleton

  • What changes are being made to help energize recruitment and partner with HR staff?
  • How responsive should hiring managers be in providing feedback and interviewing?

10:25AM-10:35AM Snack Break

10:35AM-11:05AM Talent Management / Diversity / Inclusion for Clinical Staff

11:05AM-11:35AM Dealing with change & growth while attracting, engaging and retaining clinical providers - Panel Discussion

  • Best practices to improve engagement and retention during organic growth, acquisitions or mergers
  • Discuss each role: Leadership, Hiring managers, HR, Recruiters, Provider and Non-provider Clinical Staff

Panel Members:

  • Dr. Anastasia Gentles, Board Certified Pediatrician, CoFounder & CMO of NightLight Pediatric Urgent Ca
  • Alyssa Parrish, General Counsel of Partners Surgical
  • Dr. Elsie Crowninshield, Legal Nurse Consultant, Wellness Advocate

11:35AM-12:05PM Using Artificial Intelligence in Clinical Recruitment (If and/or When Appropriate) - Dave Perry

Dave is the Chief Operating Officer of XOR Inc., a software company headquartered In Austin, Texas, which develops Artificial Intelligence applications to automate employee recruiting workflow for large corporations. He will share ways that this technology could be used in clinical staff recruitment.

12:05PM-1:00PM Lunch while networking (Lunch Included)

  • 12:25PM-12:55PM Employee vs. Candidate Experience | Onboarding (open)

1:25PM-1:50PM How to Create and Maintain a Diverse and Inclusive Clinical Staff

Panel Discussion:

  • Dr. Ramona Brooks, Board Certified Podiatrist
  • Leah Ramsey, JD MPA of Ascend HR Corp

1:50PM-2:25PM Recruiting Foreign Trained Employed Physicians, NP/PAs, and Nurses - James Prappas - Director, KRCL

James has over 30 years’ experience. As a Board- Certified specialist, James advises Fortune 500, middle market and emerging companies in U.S. immigration matters relating to the energy, manufacturing and service industries. Board Certified, Texas Board of Legal Specialization, Immigration and Nationality Law (1993). Best Lawyers in America©, U.S. News & World Report (Immigration Law, 2011- 2018)

  • What are the countries that present lowest amount of challenges?
  • What type of timeframe is generally involved if things go smoothly?
  • What factors should be considered when recruiting foreign trained clinical staff?

2:25PM-2:40PM Snack break and networking

2:40PM-3:00PM Brainstorming and Implementation: 

How do we implement the ideas from the last 2 days?

  • Further discussion
  • Brainstorming for next year

Optional: 3:00PM-4:00PM Video Opportunities!

  • Would you like to talk about your organization and why it is a great place to work?
  • Is there a video you would like to send to interested/prospective clinicians or ones that have just joined your organization?
  • You will also have an opportunity for you to share if you felt the conference was beneficial.

We Look Forward to Meeting You at the Conference!

Use the Register Button to Indicate Interest in Attending and the Pricing Button to Secure Admission.