"You can make a difference in the life of an oncology patient and find your career satisfaction by joining our team of healthcare professionals today."
About Oncology Consultants
Oncology Consultants has been a premier adult medical oncology & hematology practice in Houston, TX for over 40 years. Our healthcare team is committed to providing state of the art cancer treatment in a caring environment as we continue to expand our oncology services in the metropolitan region.
About the Position
The Director of Marketing and Public Relations provides leadership and is responsible for developing, directing and implementing all comprehensive internal and external strategic marketing initiatives, marketing communications and public relations activities. Directs all Marketing staff activity and efforts to increase name recognition, build an external presence in and around the organization’s service area, increase existing business and capture new opportunities to enhance overall revenues.
Mon - Fri: 8am - 5pm
Insurances: Life, medical, dental, short term and long term disability
Develop and monitor annual marketing budget to cover special projects, campaigns and yearly initiatives, review financial transactions related to ongoing departmental expenditures and make recommendations regarding new proposed spending. Establish priorities in budget proposal.
Create, implement and measure the success of a comprehensive marketing, communication and public relations program to enhance the organization’s image and position throughout the healthcare marketplace and the general public.
Provide recommendations and feedback regarding opportunities to decrease expenditures and/or streamline processes to achieve the organization’s marketing goals and strategies.
Develops and executes projects as needed for new clinic launches, introduction of new service lines, and/or special initiatives for the organization.
Cultivate media interest in the organization, ensure regular contact to increase visibility in the news and build relationships to ensure positioning and coverage with external media agencies.
Generate referrals through oversight and direction of Physician Liaison activity for physician marketing launches and initiatives related to new and existing physicians.
Meet with organization’s physicians to assess marketing needs by meeting minimum quarterly, annually and by request. Serve as main resource for building practice. Provide updates and plan new initiatives based upon specific need.
Utilize Customer Relationship Management software tool (CRM), to track sales/liaison activity and generate strategic reports. Develop and maintain dashboard of marketing production for practice and facilitate production and presentation of critical reports related to the Marketing activities, productivity, and income generation.
Develop and present insightful presentations and strategies to senior management regarding marketing and business development opportunities where appropriate and to external entities as needed.
Produce and administer Marketing and Communications Policies and Procedures to enhance operations, facilitate documentation and increase productivity.
Oversee design development, production and distribution of advertising materials and communications in all medias including print collateral/newsletter, website, TV/Radio content production, electronic/email marketing, etc.
Develop and maintain up-to-date marketing database with patient, referring physician and other prospective business contact information.
Plan and execute external promotion of organization through trade shows, community chambers, Greater Houston Partnership, health fairs, corporate fundraisers, community outreach programs, hospital/employer relationships speaker presentations, non-profit sponsorship opportunities, etc. to build collaborative relationships and highlight organization’s services.
Participate in internal meetings as required, to furnish advice, counsel and support to all organization departments as well as marketing department staff members regarding special initiatives, current and new proposed marketing and promotional projects.
Maintain professional and technical knowledge of marketing communications by attending educational workshops; reviewing professional publications/online resources/blogs; establishing personal networks; participating in professional societies.
Provide education, training sessions and/or orientation for staff members regarding marketing initiatives, projects, etc. as well as for external customers (physicians, referring physician office staff, etc.) in order to enhance service offerings.
Any special projects or tasks as assigned by Practice Management.
EDUCATION and/or EXPERIENCE:
Minimum Bachelor’s degree in Marketing, Communications or other related discipline with vast marketing experience.
Strong working knowledge of marketing practices, and exceptional interpersonal, business communications and organizational skills.
Commitment to working in shared leadership with other department administrators.
Ability to work on multiple projects at one time both independently and in team settings.
Ability to manage, supervise and appraise personnel efficiently and effectively.
Strong computer skills with high level of proficiency in Microsoft Office.
Proficiency in a design program such as Adobe Illustrator, etc. preferred.
Oncology Consultants is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Medical Center | Memorial City | Sugar Land | Katy | Willowbrook | Southwest Northwest | West Houston
Apply today. Our short application process takes less than 5 minutes with your phone, tablet or computer.